We all know how this fast-food giant started. Elders who know the story very well would always use it as an example to inspire. “Look at Jollibee. It started as an ice cream parlor in 1975. Now, the Philippines is the only country in the world where McDonald’s is number 2.”
Just like Manny Pacquaio, Jollibee is one of the Philippines’ pride and joy, so everytime we see a store outside the country, we can’t help but feel proud and happy.
The moment we stepped into the store, we immediately felt the familiar-yet-slightly-different ambiance. It was Jollibee, but it was to a certain degree a localized version of it.
We did not order Chickenjoy.
That’s because we had one in Hong Kong and it was the same as in the Philippines, so we immediately assumed that Hanoi’s Chickenjoy also had that distinct taste and crispiness. We can be wrong, of course.
We still went for a chicken meal, though, but we opted for the cheaper version – Chilli Chicken with a vegetable side dish. We don’t think there’s one like it in the Philippines, and we’re glad that Vietnam added this one to their menu.
It wasn’t as spicy as we expected, and we thought the chicken was a little dry. But we loved the vegetable side dish. At least it was two notches higher than the coleslaw offered at KFC branches in the Philippines.
According to a recent report, Jollibee is “expanding its footprint in Vietnam,” and the target is 20 to 30 stores per year.
So there… It looks like the future of Jollibee in Vietnam is bright.